FREE Event. IRIS Exchequer eCommerce & Email Marketing workshop: 8th March

23 January 2012

IRIS Exchequer to host Free eCommerce and Email Marketing workshop 8th March

Location: Christchurch Harbour Hotel, Christchurch, Dorset
Date: 8th March, 2012
Time: 9.30am - 3pm
Cost: Free

In these workshops, held in the beautiful surroundings of Christchurch Harbour Hotel we explain how to take orders through your website and save money by processing orders straight into back office systems. We will also explore how to make smart use of email marketing to make your business more profitable.

Free details and online booking>>

What will you learn on the day?

In the morning we will be focusing on improving the effectiveness of your email marketing efforts.
The average corporate email address typically sends and receives 110 emails per day, so getting your emails delivered, opened and read can be a challenge. We will be showing you how Email Marketing can work for you by:

Targetting and segmenting your lists based on what they have bought from you in the past
Identifying your most-interested email respondents, and passing these onto your sales team to follow up
Segmenting your lists based on email behaviour: for example who opens, reads and interacts with emails about particular products or services?

By focussing your efforts on what works you can produce better returns on investment using email.

Full details and online registration >>

After lunch: eCommerce, why it's right for you.

After lunch we'll be taking a look at eCommerce, and how you can use the data your business already has to sell products and services through your website.

In the afternoon you will learn:
• How to sell products and services you may not think can be sold in an online environment
• What information your eCommerce portal is going to need, and where this exists in your organisation at the moment
• How eCommerce done correctly can both save you money and increase revenue
• Case studies of real SME’s adding six figures plus to their bottom line

Book your place online now >>

Can you afford not to come?

• We do not come across many businesses who could not benefit from eCommerce, whether this is through a public store or private trade portal.
• If you are watching your budget there has never been a better time to invest in direct marketing that you can measure. So why not learn how to use email marketing more effectively.

Claim your free copy of 'Meatball Sundae'

On the day, we'll be giving away a free copy of Seth Godin's “Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It)”. This free book analyses and compares the basic mass market techniques with the new marketing trends.

Too busy to register right now?

In a hurry? Text EVENT TO 07860 021682, and we will reserve your place and send you a free book voucher. You then only have to register your details up to 24 hours before the event.

Reserve your FREE place here >>

For more information, please call 01494 486333.

About IRIS Exchequer:

IRIS Exchequer is a mid-market business and finance management solution that has received a number of awards over the years. Awards success includes winning ‘Financial Software Provider of the Year’ in the Real Finance/CBI FDs’ Excellence Awards 2011, 2008, 2006 and 2005.

IRIS Exchequer was named the ‘Best rated accounting product catering for businesses in the medium range’ in an authoritative survey by the ICAEW (Institute of Chartered Accountants in England and Wales), the industry body which also accredits IRIS Exchequer.

For further information, please contact:

IRIS Accounting & Business Solutions
0844 815 5600
0844 815 5592
www.exchequer.com